Landing page · Residential lots
Jardim Sul Residencial
Sales landing page for a residential lot development in Iperó, Brazil. A single page, organized in the order of the questions someone buying a lot has, with the sales consultant one tap away on WhatsApp.
- Client
- Jardim Sul Residencial · Iperó, Brazil
- Platform
- WordPress + Elementor
- My role
- Layout and development
- Timeline
- 8 business days
- White label for
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01 · The challenge
Selling lots in a neighborhood that is still being built.
People buying a lot off-plan want to be sure the construction is moving, that the development is legally registered and that the location is worth it. The page had to answer all of this quickly and lead interested buyers to talk to a consultant.
02 · The solution
A page that follows the order of the buyer’s questions.
Price and terms right at the top, construction progress with photos and drone video, distances to school, supermarket and health center, and the development’s registrations in the footer. WhatsApp shows up at the top and at the end, with the message already written.
03 · Structure
Each section answers a question.
The page is long, but nothing is extra: each block removes an objection before calling for contact.
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01Hero with the offer
Lots from 140 m², easy down payment, construction well underway and installments from R$ 885. Visitors know in seconds if it fits their budget.
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02About the development
Presents the planned neighborhood, leisure areas and infrastructure, with a video of the development.
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03Construction progress
Construction stages (earthwork, water and sewage, paving, curbs, power grid) with photos and aerial video. It’s the proof the project is coming to life.
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04Location
Travel time to daycare, school, health center, pharmacy and supermarket, an interactive map and the view of the balloon festival.
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05Talk to a consultant
Final call with a button straight to WhatsApp.
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06Partners and registration
Accredited real estate agencies and the approval numbers from the city, GRAPROHAB and the land registry, to build trust.
04 · Performance
Optimized as far as the code allowed.
What depended on how the page was built scored well: accessibility, best practices, SEO and a layout that doesn’t move while it loads.
PageSpeed · mobile
- 94Accessibility
- 96Best practices
- 85SEO
PageSpeed · desktop
- 91Accessibility
- 96Best practices
- 85SEO
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Cumulative Layout Shift
0 on mobile · 0.058 on desktop
Nothing moves while the page loads, so visitors don’t tap the wrong button.
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Total Blocking Time
190 ms on mobile
The page responds quickly to touch, even with videos, a carousel and a map.
Scores measured on PageSpeed Insights on Oct 13, 2026. Hosting is the client’s and affects loading time.
What was optimized
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Page cache
With WP Rocket, visitors get the page ready-made instead of WordPress building everything on every visit.
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Lazy load
Photos, videos and the map only load when they get close to the screen, and the top shows up first.
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Minification
Lean CSS and JavaScript, without spaces and comments, so fewer and lighter files are downloaded.
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JavaScript under control
Scripts the page doesn’t use were removed or deferred, so it responds quickly to touch.
05 · On mobile
The same experience on mobile
Does your agency have a client who needs a website like this?
You take care of the client, I take care of the development. Delivered under your agency’s brand.