Campaign · Easter 2026
Doces da Fer · Temporada de Páscoa
Easter at the Os Doces da Fer confectionery, told on Instagram. I edited the campaign videos, created the sets and props for the opening videos with generative AI and made some of the pieces.
- Client
- Os Doces da Fer Espósito
- Occasion
- Easter 2026
- My role
- Video editing, generative AI assets and some of the pieces
- Channel
- Visual identity
- Client’s brand and Agência Zava’s campaign identity (not mine)
- Made for
Made with generative AI
01 · The challenge
The most competitive season of the year for a confectionery.
At Easter everyone sells chocolate eggs and the feed fills up with chocolate. Doces da Fer, a confectionery in Limeira, Brazil, had to present a menu with several flavors, open pre-orders, announce shipping all over Brazil and keep up the pace of posts until the holiday.
02 · My part
Bringing the campaign to life in motion.
I joined the campaign with the identity already defined. My job was to turn the material into video: edit the agency’s footage, generate the sets and props for the opening videos with AI and build some of the pieces for the feed and stories.
03 · Generative AI
An Easter world without leaving the screen.
The highlight of the project. The two videos that opened the campaign were made with generative AI, using the real product photos as a base: a wooden trail among flowers, the pink little house, the brand’s bags, boxes and eggs, and a pastel-toned city with bags coming down on parachutes. All following Doces da Fer’s colors and logo, without having to build a set.
Video 01 · The trail
The camera travels along a path of eggs and bags to the brand’s little house.
Video 02 · The parachutes
To announce the menu release and shipping all over Brazil.
From generation to editing.
The scenes were generated keeping the pastel palette and the brand’s packaging consistent from one take to the next. In editing, the clips got the campaign copy and the pace of stories.
AI-generated frames
04 · Videos
One flavor per video.
Each flavor on the menu got its own video, plus a street promotion with Fer. The footage is by the agency team; I did the editing. Tap a video to hear it.
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Easter promotion
Fer handing out surprise eggs straight through the car window.
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New flavors
The Easter menu launches in a single video.
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Pistachio
The pistachio egg in close-up, from shell to filling.
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Brûlée
The shell caramelized with a torch.
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Cookieholic
The cookie egg, also shipped all over Brazil.
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Kids Egg
The kids’ version, with colorful sprinkles.
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Stop motion
The Kinder Bueno egg assembled frame by frame.
05 · Pieces
Feed and stories.
Some of the pieces I made within the campaign identity: the cover with the AI-generated background, the chat for people who left their order to the last minute and the Happy Easter post.
Stories · 1080 × 1920
Feed · 1080 × 1350
06 · Visual foundation
The foundation I received.
The campaign works with two identities, and neither was created by me. They appear here because they’re the foundation of the videos and pieces I made.
The brand
Os Doces da Fer Espósito · brought ready by the client
The symbol combines a heart with three people, Fer and her family. Sage green, brown and pink make up the palette.
- Green
- Brown
- Pink
- Light pink
Temporada de Páscoa
Campaign identity · created by Agência Zava
The pink lettering, the dotted cream background and the brand’s round seal, applied to every Easter piece.
Project developed for Agência Zava. Client: Os Doces da Fer Espósito. I did the video editing, the AI-generated assets and some of the pieces. The brand identity belongs to the client; the Temporada de Páscoa identity, the footage and the photos are by the agency.
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