Campaign · Menu launch
É o BR no Kombina
Three new burgers, each with the accent of a Brazilian state. I created Kombina’s launch campaign, from identity to pieces, and edited every video.
- Client
- Kombina Burgers House
- Occasion
- Launch of three burgers
- My role
- Campaign creation and video editing
- Period
- September 2025
- Made for
01 · The challenge
Three new burgers, one from each corner of Brazil.
Kombina’s menu was getting a burger from Rio, one from São Paulo and one from Minas Gerais. The campaign had to present all three together, give each one its own personality and make clear that all of Brazil was in a single place.
02 · The idea
All of Brazil fits in a Kombi van.
"É o BR no Kombina" ("it’s Brazil at Kombina") brings together the flag colors, the brand’s Kombi van and postcard palm trees. Each burger became a "Kom" with an accent: Kom Carioca, Kom Paulista and Kom Minêro. I built the title stacked like a sign, with shaky hand-stamped letters.
Aqui, Brasil se escreve com S
03 · Videos
A reel for each accent.
I edited every video in the campaign: two teasers, the official video and a reel for each burger. The editing brings in each state’s postcard cutouts, the on-screen text and the rhythm of each accent. Tap a video to hear it.
Official video
The three burgers on the same trip.
The main film presents the new menu all at once. The host travels through the three states and each burger arrives with its postcards, composited over the footage shot at Kombina.
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Rio de Janeiro
Kom Carioca
Christ the Redeemer and Sugarloaf Mountain come in as postcard cutouts, with the burger’s name written on screen.
-
São Paulo
Kom Paulista
The Estaiada Bridge and the Bandeiras Monument come in as cutouts, in rhythm with the burger being assembled.
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Minas Gerais
Kom Minêro
An ox-cart wheel, a viola, cheese bread and coffee: the Minas Gerais accent told through objects.
Before the launch
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Teaser 1
The flag on screen and the title appearing on the host’s outfit.
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Teaser 2
She walks into Kombina and announces: "Aqui, Brasil se escreve com S" (here, Brazil is spelled with an S).
04 · Campaign identity
Flag, Kombi and palm tree.
I created the identity from three things that already belonged to Kombina or to Brazil: the green and yellow of the flag, the blue of the brand’s Kombi van and the orange of the signature. The title breaks "Kombina" into three lines so it fits like a sign in any format, from story to reel.
Palette
-
Flag Green
#018434
Main background
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Gold Yellow
#FFE600
Title and calls to action
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Kombi Blue
#414668
Kombi van, palm trees and badges
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Kombina Orange
#F07A1A
Frame and brand signature
Typography
Stretch Pro
A very wide typeface, used in capitals for titles, burger names and the text that appears on screen in the videos.
Kom Minêro
05 · Social media
A feed that looks like a flag.
Launch carousel with the three burgers and the key visual, in the same green as the videos so the profile becomes a single showcase.
Carousel · card 1
Carousel · card 2
Key visual · story
Project developed for Agência Zava. Client: Kombina Burgers House. I created the campaign, from identity to pieces, and edited every video.
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